How are travel brands utilizing the marketing mix to drive new customer acquisition and increase customer retention? And how does digital partner marketing fit into today's travel marketing strategy?
Download the latest Travel Benchmarking Report from Performance Horizon and gain key marketing insights such as:
- Email marketing is the highest driver of customer retention
- Partner marketing drives new customer acquisition for 52% of travel brands
- 34% of travel brands drive 21-50% of overall revenue through performance-based marketing partners